Blogging Platforms Research By Forrester

Forrester Research, known as an independent technology and market research company that has been providing pragmatic and forward-thinking advice about technology's impact on business and consumers for 22 years already, has carried out a research the results of which would be of great interest for many bloggers.

This time focusing on marketing trends, consumer search, social computing, a principal analyst on the Devices, Media, & Marketing Forrester team, Charlene Li examined the premium blogging software (Drupal, iUpload's Customer Conversation System, Roller, Six Apart's Movable Type and TypePad, Telligent Systems' Community Server, Traction Software's TeamPage, UserLand Software's Manila, and WordPress ) across 54 criteria. To further enhance the analysis,  client reference interviews with 30 user companies, including 3M, CNET Networks, General Motors, IBM, In-Q-Tel, McDonald's, Oracle, SAP, Time, Wells Fargo, and Ziff Davis Media has been conducted.

In the long run  iUpload was found to lead the market with its reliable blogging capabilities and its strong strategic vision of a blog as a lightweight content management system (CMS), a collaboration and knowledge management tool, and even as a foundation to form communities of customers.

When choosing between a full-featured suite like iUpload's Customer Conversation System or strong blogging-focused solutions like Movable Type and WordPress, companies should have a well-developed vision of how blogging will be used within the enterprise and then select a vendor that shares that vision.