a web page that contains a link to one of your site pages that was used by a visitor to get to your site. One of the most useful search engine reports in WebTrends, a leading provider of web analytics solutions, is the Search Phrases report. This report will give you a count of key phrases for each search engine. Understanding where your referrals are coming from is essential in fine tuning your keywords. Most of your traffic will come from search engines, but not all traffic. You will also receive traffic from other non search engine sites linking to your site. The Search Phrases report is also useful in what it does not show. Target keywords that do not show on a search phrase report should raise a flag and prompt investigation to determine the cause.